Recent Fav Ads
There are 3 ads I like recently.
The first one is Sony with their new tagline “like.no.other”. I think that’s a very cool and smart tagline. It simply says that Sony’s products are the best products different from any other competitors’ but at the same time it somehow also suggests to “hate any other products but Sony”. Smart, eh?
The second one is Sony Ericsson’s “I love music” where the word ‘love’ is replaced with Sony Ericsson logo. I love the rain. I love my long commute. I love the company. I love it loud. I love shopping. I love to unwind. I love being a substitute. I love working late. I love losing myself. I love missing the last bus home…
And the last one is the Nokia’s ad which uses “Digital Love” song by Daft Punk. It’s a really cool song and I instantly like it the first time I heard it in that ad. And oh, if you want to have the MP3 you can visit this blog. Thanks to the blog owner. :)
August 15th, 2007 at 10:40 pm
yeah? well I “hate” the arrgoance of Sony Ericsson claiming their logo stands for “love” and every time I see an ad like that I think “I Hate Sony Ericsson” because they really infuriate me.
Their brand is not established enough or aspirational enough to make such a claim.
August 18th, 2007 at 9:25 am
Either you like it or not for any personal reasons, I think it\’s smart. Now, even for people who hates it like you, at least they get your attention, eh? ;) And that.. my friend, is called \’branding\’ :)